Aston Martin Confirms Rapide EV and ‘Stupid’ Competition

Fans of alternative powertrain options and Aston Martin can revel in the recent confirmation that there will be a Rapide EV. CEO Andy Palmer has revealed that the Aston Martin Rapide EV will be a reality with in the next two years or so, and that it will pack power along with the sophisticated styling we all adore.

Rapide EVPalmer shared that it made little sense to only offer thirsty V12 engines without offering something at the other end of the spectrum. We all know that global regulations are tightening and that automakers are scrambling to meet the deadlines–that is not new news, but it is noteworthy as each big company joins the ranks with their hybrid and electric offerings. Ten years ago the world would never bet on Ferrari creating a hyper hybrid like LaFerrari, and yet she lives and drinks. What is to come from all brands over the next decade will truly be enthralling as they fight for attention and loyalty.

The Aston Martin Rapide EV could boast convenient all-wheel-drive and even offer a lengthy range of 200 miles between charges. Recall that the first electric vehicle offerings provided rather small ranges, which did not go over well with potential buyers who had what is now called ‘Range anxiety’. No one wants to fuel their ride with prayers hoping to make it to work and back home if they encounter unexpected delays like a road blockage! Companies caught on quick and have been responding with greater range.

Aston Martin

In the end, it will all boil down to a superior product and sense of humor. At the Pebble Beach gathering Palmer could not resist a jab at Tesla’s Ludicrous Mode: “We don’t do Ludicrous because ludicrous speed is stupid.” It is likely a statement others wanted to make but were not bold enough to follow through with. The Aston Martin Rapide EV will, after all, be rivaling the Tesla products.

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Lamborghini Huracan Spyder Buyers Boldy Invited to Own the Sky

Lamborghini has released a special short film to showcase the new Huracan wherein it alerts drivers to the idea that they now ‘own the sky’. The catch phrase is to make drivers fall for the Lamborghini Huracan spyder in all of her drop-top glory. Do they actually own the sky? No. Will it feel like it when the wind of 610 horses whips them right in the kisser? You betcha.

The Lamborghini Huracan LP610-4 spyder short drama can be enjoyed above:

The love affair with the convertible sports car is a bit like the love riders have of a motorbike. It offers the ability to let go and become one with the wind while drowning out the noise. The video depicts a couple in their penthouse during a storm. They look to one another and wordlessly agree that they need to make haste to their Lamborghini Huracan and change the weather. Once inside the Huracan, they proceed to slice a ray of sunshine through the dark clouds and ultimately ‘Own the sky’. Clever. So Moses parted the Red Sea and Lamborghini parts the clouds.

Lamborghini Huracan spyderPhoto ©Lamborghini. On the official Lamborghini website, the company invites clients to feel “limitless”, an emotional freedom. The stark naked core of an exotic sports car is to evoke the most extreme emotions in their owners. 

Why it matters: Lamborghini owners want to take control of their happiness and a convertible is one of the best ways to lose control and gain it at the same time.

Lamborghini Huracan spyderPhotos ©Lamborghini. Overall, the Huracan has stepped up to fill the void left by the long running Gallardo model. The Gallardo was the most modestly priced offering by the brand for many years, with faster siblings coming and going. Now, the Huracan shall provide the more social and non-threatening option while cars like the Aventador come in with more power.

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Lamborghini Making More Vehicles While Ferrari Withholds

While Ferrari is quite vocal about its stance on maintaining exclusivity via small production runs and buyer prequalification lists, Lamborghini is poised to double its sales. Lamborghini CEO Stephan Winkelmann is gearing up to boost sales of the new Huracan and Urus SUV models.


Lamborghini and Ferrari have been pitted against each other for so long that they have become famous rivals. With such differing marketing stances these days, it seems quite confusing trying to see their end game. Perhaps there simply is not one—but simply two separate brands forging their unique futures. The Lamborghini is boldly bringing back an SUV offering, something it has not attempted since the raging 1980s. The Lamborghini Urus SUV is dramatically altered from its LM002 predecessor, with a sleek modern shell and all the expected modern gadgets waiting inside. The Lamborghini Huracan emerged this year to bring a close to the reign of the Gallardo, which lasted far too long in some opinions. So, with a fresh lineup including the award-winning Lamborghini Aventador hypercar, the Raging Bull is zeroed in on selling its wares to those who can afford them rather than withholding them.

lamborghini SUVThe Prancing Horse takes a completely different stable on the matter. The Ferrari brand has flourished for decades and plans to maintain its distinctive vibe by withholding its offerings—even from those who can certainly afford them. There were many frustrated people who attempted to purchase the insane LaFerrari—only to be rejected even if they met the strict criteria list. That list included items like having to own several other Ferrari cars and the promise not to sell it within a certain time span.

LaFerrariIn the end, it seems like the two leading supercar brands are hardly concerned with competing against each other—they are confident in their respective followings and tackling other competitors.

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Far Out: Janis Joplin Porsche Goes to Auction

While hippie music legend Janis Joplin May have squalled lyrics asking, “Lord won’t you buy me a Mercedes-Benz”, when it came time to purchase, she went for a popular Porsche. The Porsche was the car of that era for celebrities and musicians, with such curb appeal that even the self-proclaimed anti-materialistic Joplin could not resist her charms.

Janis Joplin Porsche

That psychedelic Janis Joplin Porsche is now up for auction at the RM Sotheby’s “Driven by Disruption” sale coming in December 2015. 

Janis Joplin’s Porsche is expected to net around $400,000 when it changes hands at the sale. The 1965 Porsche 356C Cabriolet was originally a mute white, which simply did no suite the star’s style. Joplin customized the car with a distinctive hippy mural called ‘The History of the Universe”, which was painted by roadie Dave Richards. There are images of jellyfish and butterflies and all things imaginable for that era. Far out, man.

Joplin’s brother, Michael Joplin, stated the following on the flashy Porsche: “Like most people and their car of choice, her Porsche is a direct link to Janis. She drove it everywhere—and with everyone that was anyone in the San Francisco music scene—with the top down and her feathers flying. Her music, life and car are a part of rock and roll history.” She often parked it outside of her recording studio and fans would leave notes and gifts on it for the star.

Janis Joplin PorscheOddly, Janis Joplin purchased the Porsche a couple of years before belting out the lyrics “My friends all drive Porsches, I must make amends. Lord wont you buy me a Mercedes-Benz”.

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Video: Christian Von Koenigsegg Piloting a Bugatti Veyron

The video below shows Christian Von Koenigsegg, founder of Koenigsegg, piloting competitor Bugatti’s Veyron supercar. While the clip calls it a rolling start race, it just appears to be a bit of fun. For one thing, there is a passenger action and that is added weight, indicating it is not a serious go-round but likely rather simply for jollies.
The cars are a Koenigsegg CCXR and a Bugatti Veyron. The clip was filmed at an airstrip located in Angelholm, Sweden, where Koenigsegg is based and maintains operations. It is not uncommon for competitors to drive each other’s machines, because what better way to know exactly what you are pitted against than to grip the wheel and give it a go? Watch Koenigsegg’s head meet gravity when he accelerates the Bugatti Veyron—if Bugatti fails to utilize this treasure in some mad marketing, well…perhaps they are mad!

Christian Von KoenigseggThe Koenigsegg CCXR boasts a healthy 4.7-liter V8 engine nourished with biofuel. It produces 1,018 horsepower to the Veyron’s 1,200 and feeds it to the rear wheels. The Bugatti Veyron, as we all know, packs that special W16 engine, which is a pair of V8’s married for the love of all things fast and exceptionally thirsty. Her power is distributed to all four wheels. Which would you prefer to drive if the two were racing full throttle? Chime in below!

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5 Ways An Exotic Car Rental Benefits Your Business

One of the most justified and frequently asked questions we get here at Imagine Lifestyles Luxury Rentals from our corporate clients is “How much is that going to cost me?” When it comes to corporate luxury car rentals, the answer is not a simple number. Avoid the mistake of going cheap with the following tips and tricks.

Exotic car rental benefitsUse the list below when considering how an exotic sports car rental will benefit your business for the next event:

5. Increase revenue. If the notion of investing $1,400 to spend the day utilizing a Lamborghini, Ferrari or other supercar to increase company revenue sounds crazy, do the math. Imagine your company is hosting a well-attended annual event or fundraiser. While it is always in the green in terms of success, you would like to take it up to the next level. Sprinkle an exotic sports car or two out front to impress and perhaps shuttle your VIP clients to and from their respective rides. Even a 5% increase in business can turn into big dollars. That growth percentage will only grow with your maintained image.

4. Tread on the competition. Why slowly erode at the rock walls of competitors like a river slicing out its bed when you can slam down the pedal and enjoy their demise in the rearview mirror? Luxury items like high-end automobiles announce success. What better way to build trust, earn new business and stand apart as a solid foundation? Many companies try to go cheap and it certainly comes across that way—invest in the image and reap the rewards.

3. Marketing materials—The cost of renting exotic cars is miniscule when compared to the ROI. There are endless marketing and social media campaigns involving sports cars and private jets that can benefit the corporate image. For example, if you happen to be a corporate travel agency, your clients will be in need of a Ferrari rental when they book through you—should you have such photos brightly displayed on your website and available at your disposal? Or if you are an insurance company, your clients need to see that you can cover the types of luxury vehicles they purchase. Earn their business by picking them up in a Lamborghini while you are courting that account—the opportunities for growth are endless.

2. Client appreciation leads to financial appreciation. This statement is proven time and again in big business. It often takes savvy courting to obtain and maintain larger accounts. What better way to wow than with a classy Rolls-Royce rental for those critical dates?

1. Diversification. Even if a competitor picks up on your pizzazz and tries to copy, diversification of your brand will clearly separate you in terms of status. After all, imitation is the sincerest form of flattery. When they are constantly scrambling to recreate your last move, you will have already made the next one. Eventually, it will be possible to create parodies if you feel your clientele would enjoy that route.

Exotic car rental benefitsLamborghini rentals

Exotic car rental benefitsMaserati rentals

Exotic car rental benefitsRolls Royce rentals

Shelby CobraShelby Cobra vintage rentals. Fact: No matter what their style, there is a car to sweep them off their feet.

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The Future Form: Aston Martin Changes Shape with the Vulcan

The old saying goes something like this: “If it isn’t broke, don’t fix it”. A dominating percentage of automakers take that phrase directly to heart when it comes to production because it is expensive to switch things up too drastically and risky to mess with something buyers adore. But after an exceedingly long stretch of making vehicles that look similar year after year, even brands like Aston Martin are brave enough to churn forth something bold. Behold the Aston Martin Vulcan—what the brand will likely look like for the next 30 years.

Aston Martin Vulcan

Aston Martin Vulcan

The Aston Martin Vulcan came out a while back and we discussed it, and it continues to gain traction along the touring circuit while making cameos at places like Pebble Beach and automotive shows. The Vulcan is a shapely sibling that certainly helps bring out the best in the DBX and Lagonda Taraf concept cars. In fact, if you were to line them all up next to each other and account for various tweaks in the natural concept process, I would say you would be looking at the future of Aston Martin.

Aston Martin DBXAston Martin DBX concept

The Aston Martin Vulcan is the most aggressive track variant, boasting a glorious naturally aspirated 7.0-liter V12 sending 800 horses on their way out. Demand for a road variant is high, and the brand appears to be listening carefully. The Aston Martin DBX concept looks like a lifted and little SUV, packing an electric powertrain and AWD. The Lagonda Taraf was created exclusively for just a small number of areas, but could reflect a future styling made for others. We are watching to see what the brand has planned for the next 100-year cycle!

Aston Martin One-77Things began to shape shift with the illustrious and exclusive Aston Martin One-77 and continue to improve. 

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Armored Land Rover Products Make Protection Seem Cool

It could be said that the new Range Rover Sentinel is ballistic for ballistics shielding. While most of us do not have to concern ourselves with stray bullets on the way to our destinations, there remains a demand for armored vehicles in many not-so-savory places. The armored Land Rover Range Rover Sentinel and other offerings are for the types who many not need to drive through a mountain range to get to work—but need that option just in case.

armored Land RoverThe Range Rover Sentinel is understated and secretive when it comes to its protection capacity.

All jokes aside, the Land Rover Special Vehicle Operations division is packing some heavy artillery to make their offerings stand out among the rest. Not only is an armored Land Rover a Land Rover–it is designed to appeal to James Bond expectations of bad-assery. Everything they get their hands on comes out amazing, like the Range Rover SVAutobiography, Sport SVR and others.

Range Rover Sentinel How it works: To armor a luxury SUV like a Land Rover Range Rover product, the Special Vehicle Operations department takes a super-strength passenger cell that is separated into several pieces and ensconces it with bullet resistant glass and the ability to chuckle at explosives like grenades or M4 carbines. Some make jabs at the fact that using such an expensive vehicle draws too much attention in the first place, based on the assumption that it makes more sense to armor up something a little more lowkey. The answer to that is simple: Where there is the most need for the protection of armored vehicles, there are typically many Range Rovers and other higher class SUVs and vehicles crowding the roadways. It is all a numbers game when it comes to safety and one may stand out in a clunker.

Even with all of the extra pounds from the added protection, an armored Land Rover can still manage in the power arena. This is vital when it comes down to being able to out maneuver and possibly outrun an assailant.

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The Bugatti Plane Takes First Test Flight and Nosedives

On August 19th, 2015, the popular Bugatti plane took its first flight. Dubbed the Bugatti 100P Project, it is zeroed in on bringing to life an old project started but never finished by Ettore Bugatti back in the day. The name of the aircraft is Reve Bleu, and she became airborne at 104 miles per hour and achieved a top out of 127 miles per hour.

The well-followed Bugatti 100P Project is about a plane. That plane was the dream of founder Ettore Bugatti that was placed on hold way back in the 1930s. Now with a little help, that same plane is set to take off…but not without a few nosedives during testing! 

The Bugatti plane reached an altitude of just 100 feet, looking more like a floating maneuver than flying, but the team feels confident they are on the proper track to bring the project to fruition. If you watch the clip below, the pilot states that the right brake went out and that led to the less-than-poised nosedive. No one was injured and it seems to have been a blessing in disguise that the aircraft did not reach great heights just yet.

The Bugatti 100P Project shall forge on, striving to perfect the vision of Ettore following his exact specifications. He began drafting the dream of a plane back in 1937, but was forced to put the brakes on the project when World War II began. Until recently, the glorious forward-swept wing design and pair of Bugatti Type 50 engines were forgotten, but now the dream will take flight…and likely soon with all of the project’s dedicated staffers!

Bugatti 100P The Bugatti plane, Reve Bleu, holds true to the original designers size, powertrain, construction materials, shape and abilities. Photo ©Bugatti 100P Project.

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Mercedes-Benz Checkmates in Frankfurt with Shape Shifting Concept

So Mercedes-Benz just created a real transformer. The Mercedes-Benz Intelligent Aerodynamic Automobile (IAA) has just taken the annual Frankfurt Auto Show by storm—showcasing the first-ever automobile capable of changing shapes whilst driving down the road.

Mercedes-Benz IAA

This technology is different than just the typical automotive ability to produce a rear wing at high speeds. The Mercedes-Benz IAA is essentially a shape shifter, able to alter its physical form at speeds exceeding 50 miles per hour. To make it even cooler, depending on preference, it is a hybrid.

The Mercedes-Benz IAA concept at a glance:

    • This concept looks like none of its siblings, but rather, a glimpse of the future. The sleek form is intended to be fluid so that it can mold into a different shape to achieve ideal aerodynamics. The racing business is likely already all over this. Will Mercedes feel like sharing?
    • Oddly, it is a 4-door layout. Would something like this be intended to transport passengers and the insane ability is just to save on fuel?
    • Fun fact: Mercedes is even playfully calling it a transformer.
    • What happens: The nifty front bumper boasts active grille shutters that can move to redirect airflow to the wheels. It can also move to the rear 2.4 inches to alter the airflow to the undercarriage. The 5-spoke wheels can switch to solid discs during drive time, and a rear extender protrudes out 15 inches to form a fancy tail.
    • Power stems from a potent plug-in hybrid kicking out 279 horses with an impressive range of 41 miles in electric-only mode. Top speed is limited to 155 miles per hour, because they are afraid of what it will morph into at higher speeds.
    • It was brought to life digitally to cut creation time to just 10 months. What is the rush, guys? Do you have something up your sleeve?

Check out the video above of the Mercedes-Benz IAA concept in action to obtain a visual on her remarkable capabilities. 

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