Video: Christian Von Koenigsegg Piloting a Bugatti Veyron

The video below shows Christian Von Koenigsegg, founder of Koenigsegg, piloting competitor Bugatti’s Veyron supercar. While the clip calls it a rolling start race, it just appears to be a bit of fun. For one thing, there is a passenger action and that is added weight, indicating it is not a serious go-round but likely rather simply for jollies.
The cars are a Koenigsegg CCXR and a Bugatti Veyron. The clip was filmed at an airstrip located in Angelholm, Sweden, where Koenigsegg is based and maintains operations. It is not uncommon for competitors to drive each other’s machines, because what better way to know exactly what you are pitted against than to grip the wheel and give it a go? Watch Koenigsegg’s head meet gravity when he accelerates the Bugatti Veyron—if Bugatti fails to utilize this treasure in some mad marketing, well…perhaps they are mad!

Christian Von KoenigseggThe Koenigsegg CCXR boasts a healthy 4.7-liter V8 engine nourished with biofuel. It produces 1,018 horsepower to the Veyron’s 1,200 and feeds it to the rear wheels. The Bugatti Veyron, as we all know, packs that special W16 engine, which is a pair of V8’s married for the love of all things fast and exceptionally thirsty. Her power is distributed to all four wheels. Which would you prefer to drive if the two were racing full throttle? Chime in below!

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5 Ways An Exotic Car Rental Benefits Your Business

One of the most justified and frequently asked questions we get here at Imagine Lifestyles Luxury Rentals from our corporate clients is “How much is that going to cost me?” When it comes to corporate luxury car rentals, the answer is not a simple number. Avoid the mistake of going cheap with the following tips and tricks.

Exotic car rental benefitsUse the list below when considering how an exotic sports car rental will benefit your business for the next event:

5. Increase revenue. If the notion of investing $1,400 to spend the day utilizing a Lamborghini, Ferrari or other supercar to increase company revenue sounds crazy, do the math. Imagine your company is hosting a well-attended annual event or fundraiser. While it is always in the green in terms of success, you would like to take it up to the next level. Sprinkle an exotic sports car or two out front to impress and perhaps shuttle your VIP clients to and from their respective rides. Even a 5% increase in business can turn into big dollars. That growth percentage will only grow with your maintained image.

4. Tread on the competition. Why slowly erode at the rock walls of competitors like a river slicing out its bed when you can slam down the pedal and enjoy their demise in the rearview mirror? Luxury items like high-end automobiles announce success. What better way to build trust, earn new business and stand apart as a solid foundation? Many companies try to go cheap and it certainly comes across that way—invest in the image and reap the rewards.

3. Marketing materials—The cost of renting exotic cars is miniscule when compared to the ROI. There are endless marketing and social media campaigns involving sports cars and private jets that can benefit the corporate image. For example, if you happen to be a corporate travel agency, your clients will be in need of a Ferrari rental when they book through you—should you have such photos brightly displayed on your website and available at your disposal? Or if you are an insurance company, your clients need to see that you can cover the types of luxury vehicles they purchase. Earn their business by picking them up in a Lamborghini while you are courting that account—the opportunities for growth are endless.

2. Client appreciation leads to financial appreciation. This statement is proven time and again in big business. It often takes savvy courting to obtain and maintain larger accounts. What better way to wow than with a classy Rolls-Royce rental for those critical dates?

1. Diversification. Even if a competitor picks up on your pizzazz and tries to copy, diversification of your brand will clearly separate you in terms of status. After all, imitation is the sincerest form of flattery. When they are constantly scrambling to recreate your last move, you will have already made the next one. Eventually, it will be possible to create parodies if you feel your clientele would enjoy that route.

Exotic car rental benefitsLamborghini rentals

Exotic car rental benefitsMaserati rentals

Exotic car rental benefitsRolls Royce rentals

Shelby CobraShelby Cobra vintage rentals. Fact: No matter what their style, there is a car to sweep them off their feet.

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The Future Form: Aston Martin Changes Shape with the Vulcan

The old saying goes something like this: “If it isn’t broke, don’t fix it”. A dominating percentage of automakers take that phrase directly to heart when it comes to production because it is expensive to switch things up too drastically and risky to mess with something buyers adore. But after an exceedingly long stretch of making vehicles that look similar year after year, even brands like Aston Martin are brave enough to churn forth something bold. Behold the Aston Martin Vulcan—what the brand will likely look like for the next 30 years.

Aston Martin Vulcan

Aston Martin Vulcan

The Aston Martin Vulcan came out a while back and we discussed it, and it continues to gain traction along the touring circuit while making cameos at places like Pebble Beach and automotive shows. The Vulcan is a shapely sibling that certainly helps bring out the best in the DBX and Lagonda Taraf concept cars. In fact, if you were to line them all up next to each other and account for various tweaks in the natural concept process, I would say you would be looking at the future of Aston Martin.

Aston Martin DBXAston Martin DBX concept

The Aston Martin Vulcan is the most aggressive track variant, boasting a glorious naturally aspirated 7.0-liter V12 sending 800 horses on their way out. Demand for a road variant is high, and the brand appears to be listening carefully. The Aston Martin DBX concept looks like a lifted and little SUV, packing an electric powertrain and AWD. The Lagonda Taraf was created exclusively for just a small number of areas, but could reflect a future styling made for others. We are watching to see what the brand has planned for the next 100-year cycle!

Aston Martin One-77Things began to shape shift with the illustrious and exclusive Aston Martin One-77 and continue to improve. 

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Armored Land Rover Products Make Protection Seem Cool

It could be said that the new Range Rover Sentinel is ballistic for ballistics shielding. While most of us do not have to concern ourselves with stray bullets on the way to our destinations, there remains a demand for armored vehicles in many not-so-savory places. The armored Land Rover Range Rover Sentinel and other offerings are for the types who many not need to drive through a mountain range to get to work—but need that option just in case.

armored Land RoverThe Range Rover Sentinel is understated and secretive when it comes to its protection capacity.

All jokes aside, the Land Rover Special Vehicle Operations division is packing some heavy artillery to make their offerings stand out among the rest. Not only is an armored Land Rover a Land Rover–it is designed to appeal to James Bond expectations of bad-assery. Everything they get their hands on comes out amazing, like the Range Rover SVAutobiography, Sport SVR and others.

Range Rover Sentinel How it works: To armor a luxury SUV like a Land Rover Range Rover product, the Special Vehicle Operations department takes a super-strength passenger cell that is separated into several pieces and ensconces it with bullet resistant glass and the ability to chuckle at explosives like grenades or M4 carbines. Some make jabs at the fact that using such an expensive vehicle draws too much attention in the first place, based on the assumption that it makes more sense to armor up something a little more lowkey. The answer to that is simple: Where there is the most need for the protection of armored vehicles, there are typically many Range Rovers and other higher class SUVs and vehicles crowding the roadways. It is all a numbers game when it comes to safety and one may stand out in a clunker.

Even with all of the extra pounds from the added protection, an armored Land Rover can still manage in the power arena. This is vital when it comes down to being able to out maneuver and possibly outrun an assailant.

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The Bugatti Plane Takes First Test Flight and Nosedives

On August 19th, 2015, the popular Bugatti plane took its first flight. Dubbed the Bugatti 100P Project, it is zeroed in on bringing to life an old project started but never finished by Ettore Bugatti back in the day. The name of the aircraft is Reve Bleu, and she became airborne at 104 miles per hour and achieved a top out of 127 miles per hour.


The well-followed Bugatti 100P Project is about a plane. That plane was the dream of founder Ettore Bugatti that was placed on hold way back in the 1930s. Now with a little help, that same plane is set to take off…but not without a few nosedives during testing! 

The Bugatti plane reached an altitude of just 100 feet, looking more like a floating maneuver than flying, but the team feels confident they are on the proper track to bring the project to fruition. If you watch the clip below, the pilot states that the right brake went out and that led to the less-than-poised nosedive. No one was injured and it seems to have been a blessing in disguise that the aircraft did not reach great heights just yet.

The Bugatti 100P Project shall forge on, striving to perfect the vision of Ettore following his exact specifications. He began drafting the dream of a plane back in 1937, but was forced to put the brakes on the project when World War II began. Until recently, the glorious forward-swept wing design and pair of Bugatti Type 50 engines were forgotten, but now the dream will take flight…and likely soon with all of the project’s dedicated staffers!

Bugatti 100P The Bugatti plane, Reve Bleu, holds true to the original designers size, powertrain, construction materials, shape and abilities. Photo ©Bugatti 100P Project.

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Mercedes-Benz Checkmates in Frankfurt with Shape Shifting Concept

So Mercedes-Benz just created a real transformer. The Mercedes-Benz Intelligent Aerodynamic Automobile (IAA) has just taken the annual Frankfurt Auto Show by storm—showcasing the first-ever automobile capable of changing shapes whilst driving down the road.

Mercedes-Benz IAA

This technology is different than just the typical automotive ability to produce a rear wing at high speeds. The Mercedes-Benz IAA is essentially a shape shifter, able to alter its physical form at speeds exceeding 50 miles per hour. To make it even cooler, depending on preference, it is a hybrid.

The Mercedes-Benz IAA concept at a glance:

    • This concept looks like none of its siblings, but rather, a glimpse of the future. The sleek form is intended to be fluid so that it can mold into a different shape to achieve ideal aerodynamics. The racing business is likely already all over this. Will Mercedes feel like sharing?
    • Oddly, it is a 4-door layout. Would something like this be intended to transport passengers and the insane ability is just to save on fuel?
    • Fun fact: Mercedes is even playfully calling it a transformer.
    • What happens: The nifty front bumper boasts active grille shutters that can move to redirect airflow to the wheels. It can also move to the rear 2.4 inches to alter the airflow to the undercarriage. The 5-spoke wheels can switch to solid discs during drive time, and a rear extender protrudes out 15 inches to form a fancy tail.
    • Power stems from a potent plug-in hybrid kicking out 279 horses with an impressive range of 41 miles in electric-only mode. Top speed is limited to 155 miles per hour, because they are afraid of what it will morph into at higher speeds.
    • It was brought to life digitally to cut creation time to just 10 months. What is the rush, guys? Do you have something up your sleeve?


Check out the video above of the Mercedes-Benz IAA concept in action to obtain a visual on her remarkable capabilities. 

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Battle of the Brands: The 2015 Frankfurt Auto Show

The 2015 Frankfurt Auto Show is in full swing—and the competition this year is fairly fierce. Automakers from all over the planet have gathered in Frankfurt, Germany to show off their wares and have a bit of a go with their people. It is an annual draw that is followed and looked forward to by millions. Without further fuss, let’s take a gander at what is happening this year in what I will call the ‘Battle of the brands’.

2015 Frankfurt Auto ShowThe year old Peugeot Quartz concept

While some companies use these types of shows to tout their upcoming models, some take advantage of a widespread arena to showcase fantasy creations—perhaps to test the waters, or just to tease. Some are production ready and some are mere concepts at various levels of project commitment. Still others are mere video game cars. The battle seems to be waging on as follows:

    • The savvy new Bentley Bentayga SUV is there showing the interesting new Jaguar F-Pace what is up. These two are not on the same planet in terms of pricing, with the F-Pace MSRP at just $40k and the Bentayga north of $200k. Also, how did they land on F-Pace? It is certainly not a pace car.
    • The Lamborghini Aventador Superveloce roadster is on hand at the show to stare down rivaling Ferrari 488 GTB spyder. The healthy competition between Lamborghini and Ferrari will forever be a sporty pastime for indulgent fans.
    • The Citroen Cactus M showed up to have a showdown with the swanky little yearling known as the Peugeot Quartz concept. Both are shapely and unique examples of what their tribe sees in the future.
    • On the greener path is the Porsche Mission E and the Mercedes-Benz Intelligent Aerodynamic Automobile, or IAA. The Mercedes-Benz IAA is actually capable of changing its shape for aerodynamic purposes. That is right—it is a friggin shapeshifter. It will be covered more extensively in a later blog.
    • Also around is the video game only Bugatti Vision Gran Turismo concept. The lag between models must be filled somehow, right guys? Still, lame. The Hyundai N2025 Gran Turismo car takes the cake here.
    • Worthy of mention: The Nissan Gripz. Stupid little name, sweet little vision.

See more of the Mercedes-Benz IAA in the descriptive clip above. The 2015 Frankfurt Motor Show takes place September 15th to 27th .

Peugeot Quartz conceptThe Jaguar F-Pace SUV

Frankfurt auto showHyundai N2025 Gran Turismo car. Image credit Drew Phillips

Frankfurt auto showThe Porsche Mission E

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Christian Bale Cast As Enzo in an Upcoming Ferrari Movie

It has been confirmed that the biography style Ferrari movie coming out by Michael Mann will place Christian Bale as Enzo Ferrari. While the exotic car icon may have passed in 1988, his legacy still holds strong behind a logo that will likely be instantly recognizable for all of time.

Ferrari movie

Enzo Ferrari in his youth.

Enzo Ferrari

Enzo Ferrari in his…non-youth. Pop quiz: Would you rather be Enzo Ferrari or Hugh Heffner? 

The title is not yet announced, but could be called simply “Ferrari”. For that reason, it will be referred to as Ferrari movie for the general purposes of this article. The work is intended as a deep look at the expansive brand history through the eyes of its creator, Enzo Ferrari. It is said to be a project near to revered director Sydney Pollack’s heart. Michael Mann has paired with Pollack to bring the vision to life on the big screen with big stars and hopefully enough traction to make a hit. Will it be as well-followed as the iconic Fast and Furious series? Not likely. Will fans of all types of automotive brands, not just the Horse, race to see it? Absolutely. Especially if they toss in a few scantily clad actresses as hot as Megan Fox was in Transformers struggling under that hood.

Christian BaleChristian Bale is to portray the famous Enzo Ferrari.

Ferrari movie

Relax–the man is an experienced actor, he has a serious side. 

The Ferrari movie will transport viewers to 1957, when Ferrari was on fire in the racing circuits and the brand’s passion was teenage and raw. It is loosely based on the book by Brock Yates titled ‘Enzo Ferrari: The Man, the cars, the Races’. It would not be a movie about Ferrari without some competition—and there is another Ferrari movie in the works! The other is a production of Robert De Niro’s film company paired with Triworld’s Gianni Bozzacchi and will provide a view of Enzo Ferrari’s life from the 1940s through the 1980s. Overall, it will be fantastic to view both pieces and interpret more detailed information on the life of a legend.

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What Will Bugatti Use To Drown Out The Crickets?

Now that the last Bugatti Veyron is finished and all of the seriously hyped and rehyped excitement has been reduced to a calm crescendo of crickets, what will the brand do? Bugatti is a badge that radiates adrenaline, after all, so it cannot be expected to remain silent for too long. The Bugatti Veyron successor rumors have certainly been going on long enough in an industry with the attention span stuck on zero miles per hour.

Bugatti Veyron successorPrevious rumors have gone back and forth tennis court style about whether the Bugatti Veyron successor will be faster or better in any measure. Now with the Frankfurt Motor Show looming, the rumors have reignited at full energy, claiming bravely that the successor shall be even more of a speed demon and going further to say that there will never be a Bugatti SUV. Because there are no legitimate announcements by Bugatti itself at this juncture, we must assume that they are truly indulging in the joy of the long tease. We must also assume that they have something for us—and hope against hope that it is enough to fill that immeasurable void.

Bugatti Veyron successorFun fact: Wolfgang Durhiemer heads both Bugatti and Bentley.

Bugatti leader Wolfgang Durhiemer seems to be of the impression that the brand could bask in the glory of the completion of the Veyron series a bit longer. That is more than humorous, if true, because everyone knows the attention span of the automotive industry is as short as a standard lap around the track. Overall, when it comes to changing up the game, Bugatti considers itself already at the top of the industry–with no desire to change the way the world (and itself) views it. Therefore, at this time, there likely will not be a slew of experiments going on like a sedan, SUV or other options, but that only means that the brand is highly unlikely to release anything less spectacular than the Veyron. Will it shock and eventually satiate? We must continue to wait on Bugatti for the answers!

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Video Action: Maserati Boomerang Concept

The Maserati Boomerang concept emerged back in 1972 and was perhaps ahead of its time. The spunky machine has proven what it is worth in today’s dollars when it changed hands for $3.7 million at Bonham’s recently. Check out the video clip below of the Boomerang in action:

The Maserati Boomerang concept was created to serve a special purpose—to show what the brand was capable of and that they were ahead of the curve, so to speak. At her very essence the Boomerang is a show car. Designed by Giorgetto Giugiaro, the Boomerang appeared at the 1972 Geneva Motor Show packing a 4.7-liter V8 engine borrowed from the Maserati Bora. The spirited and angular Boomerang produced an impressive 310 horsepower.

Maserati BoomerangFun fact: The Maserati Boomerang concept made an appearance at the 1971 Turin Auto Show without an engine or running gear. That is a mark of confidence in the auto industry. 

The interior of the Boomerang was every ounce as modern and even futuristic as the exterior was for that time period. The world was recovering from the onslaught of hippies, peace and love and the edgy little Maserati was a welcomed prospect for things to come from the exotic sports car industry. Following a stint of touring auto shows and museum exhibits, the Boomerang was quietly sold to a Spanish collector. It was sold and restored in 1980, and not seen again until the 1990 Bagatelle Concours d’Elegance in Paris, France. The original designer, Giugiaro, saw the car at the 1990 show and added his signature to the rear, perhaps adding value.

Collectors are showing no signs of tiring of this gem, as she has changed hands quite a few times with increasingly high results. Is it worth over $3 million, or is this a group of collectors with very singular tastes?

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