Category Archives: BMW

Luxury car brand BMW is at the forefront of the green movement, developing environmentally friendly but still lavish and exciting cars and concepts. BMW is a timeless brand, a classic that proves again and again that it can set the standard, and continue to evolve with the times. A BMW rental is an ideal way to travel in class for your business trip, or just an indulgent South Beach escape. There is a reason you see so many BMW’s in the world’s most productive cities, they retain their value and impress. So to impress on your next trip, indulge in one of our luxury BMW rentals!

BMW Displaying Mixed Emotions on iOS in the Car

Posted on June 19, 2013 by Imagine Lifestyles

When Apple’s iPod emerged a decade ago, luxury carmaker BMW was among the first to integrate it into its cars. The tech-savvy and forward thinking carmaker is taking things a bit slower when it comes to Apple’s “iOS in the Car” offerings. Rumors are flying that BMW is done with the forbidden fruit, but the truth remains anyone’s best guess at this point.  Siri’s presence strengthens with ‘iOS in the Car’ BMW responded to the rumors by claiming to be in close contact with Apple and releasing the following statement: “BMW is investigating the technical challenges required to integrate iOS …→ Continue reading

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BMW Destroys Guinness World Drift Record!

Posted on May 22, 2013 by Imagine Lifestyles

BMW has stolen the Guinness World Drift Record with an unbelievable 51-mile drifting session at the BMW Performance Center near Greenville, South Carolina. Check out the highlight videos below: Watch the BMW lap the wet track Apparently it is not against Guinness regulations to position sprinklers onto the track for this event. For some reason, the Bugatti Veyron Fastest Production Car issue comes to mind! Will BMW be stripped of this title in a few years after enough people point out the water issue? It did take years for Bugatti to be stripped of its title–after it was highlighted repeatedly …→ Continue reading

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BMW i3 EV Shows More of its Electrified Body

Posted on April 20, 2013 by Imagine Lifestyles

BMW has been taking off more and more camouflage, revealing previously unseen parts of the elusive new plug-in i3 EV. This marks the next level version of the hybrid formerly known as the ‘Mega City Vehicle’ (MCV). The BMW i3 EV is a hatchback and should be emerging from obscurity to full production form quite soon—possibly by the end of the year. BMW i3 EV continues to shed camouflage in a sort of slow striptease The BMW i line is geared toward an environmental and urban approach at the luxury car. The i sub brand is smaller, futuristic, and capable …→ Continue reading

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BMW Loaner Program Poised to Reduce Range Anxiety

Posted on March 31, 2013 by Imagine Lifestyles

BMW is taking a proactive approach to reducing range anxiety for buyers of its i models with a new loaner program. The BMW loaner program will provide all buyers of its i3 electric car with a free gasoline loaner car for those longer trips. While the company is confident that the i3 will give drivers what they seek for 90 percent of their trips, they also know that an annual road trip could sway purchases. A company propelled forward by creativity, this is reminiscent of the BMW online marketing endeavors for the i-brand. That is where the free gasoline loaner …→ Continue reading

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BMW Ultimate Drive App: Facebook for Cars?

Posted on March 29, 2013 by Imagine Lifestyles

BMW is driven to please customers and improve the experience of getting around with their new ‘Ultimate Drive’ application. The BMW Ultimate Drive app proclaims to help drivers “Discover the best roads to drive”, which sounds appealing. This would also be ideal to download when renting a BMW from your friends at Imagine Lifestyles, as you could see what routes the locals love! According to the website, the BMW Ultimate Drive app comes from the makers of the Ultimate Driving Machine. Apparently, they have not enjoyed one of our Ultimate Driving Experiences in a Ferrari or Lamborghini. Ultimately, we love …→ Continue reading

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Can BMW Make Your Car a Mobile Hotspot?

Posted on January 20, 2013 by Imagine Lifestyles

BMW would like to make your next ride a mobile 4G hotspot. This is all fine and good, but what happens when the 5G craze strikes? I kid. In all seriousness, the brand is all about connectivity, and the mobile hotspot is currently on the market. Is the auto industry the final frontier in connectivity? Will the BMW mobile hotspot catch on with other automakers? Will this be the new norm? While it is unsafe to text and drive, Facebook and drive, or paint your toenails and drive, BMW and other companies are working to keep up with technology demands. …→ Continue reading

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The BMW M3 and M5 Fan Commercials

Posted on January 1, 2013 by Imagine Lifestyles

BMW does not skimp on advertising endeavors, and can actually be quite creative in that arena. Case in point: The BMW M3 and M5 commercials were actually created by brand fans! Check out the short commercials below and get inspired to rent a BMW this weekend! BMW commercials can be a treat to the senses, like the M3 one above The BMW M3 is nearing completion for its production cycle, while the M5 is just beginning. Both models are gaining market traction and can certainly use as much awesome publicity as possible to compete. While both commercials are cool, the …→ Continue reading

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Video Clip: BMW Electrifies San Francisco

Posted on September 13, 2012 by admin

Innovative and momentum-charged BMW is revving up its hybrid luxury initiatives with electric car sharing programs across California. Recently, the green reached the shores of San Francisco, where BMW is providing car sharing, parking and more for its earthy cars. This is not the first incentive by the brand geared to reduce fuel dependence and consumption, think back to the recent Real Goods Solar arrangement. BMW is expanding its premium car-sharing program in San Francisco. The DriveNow program officially made tracks in the Bay Area this summer, showing off 70 premium examples of electric vehicles. On the heels of this program, …→ Continue reading

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Apple Inspired White Car Coats?

Posted on September 8, 2012 by admin

Throughout recent automotive history buyers have preferred to drive on the dark side, choosing black over white when selecting a new car. Enter Apple with their aesthetic expertise and irresistible gadgetry. According to Sandy McGill, chief designer for BMW DesignWorks, white is the new black in the auto industry and it is likely because of the Apple effect! The Apple Image might be contagious White is no longer associated with the color of a drab wall or a kitchen appliance, but with hot new iPads and smartphones. Recent studies show that buyers view white as sophisticated, modern and chic, a …→ Continue reading

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2013 BMW Lineup Lines the Track

Posted on September 1, 2012 by admin

BMW is holding nothing back this year, unleashing hybrid incentives along with a new lineup geared toward change: the next M5 and M6. Loaded with upscale amenities and electronics, these agile machines pass road and track tests with excruciating ease, offering up a bit more than standard luxury. Performance perfection–what else is to be expected from BMW? The M5 and M6 were crafted to merge luxury with performance, a sought after feat by all exotic carmakers. The two new siblings were tested at the track, and there was very little difference in performance noted between the sedan and the coupe! The M5 …→ Continue reading

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