Porsche Objects to Aston Martin GT3 Name–Legally

It is a challenging business to name a vehicle, as Aston Martin and many others have learned the hard way over the years. Porsche has taken a legal stand against Aston Martin due to the name of their recent offering, the Aston Martin GT3. Porsche is arguing that the GT3 label belongs to them and that Aston Martin has no rights to tack it onto their Vantage. The confusion continues because the FIA GT3 racing category has existed for years.

Aston Martin GT3Porsche took a legal stand against Aston Martin for using the GT3 nameplate. 

So does Porsche own the rights to the GT3 badge? The Aston Martin GT3 was created to challenge Porsche, Maserati and other high-performance cars, but I assume that challenge was intended to occur on a street or track rather than a courtroom. Initially, Aston Martin responded to the legal complaint from Porsche with a resounding “deal with it”, but without the endless resources of the Volkswagen empire to back it, Aston Martin was eventually forced to face the fact that its efforts would prove futile. The new name of the car will be the Aston Martin GT12, and will likely not be confused with a Porsche anytime soon.

Aston Martin GT3Should automakers be forced to stick with their own naming and numbering systems when releasing new models, or should certain nameplates like GT3 be shared among brands to communicate certain capabilities? The gray area is so vast that this could continue to be an issue for the foreseeable future. Remember the hot flash between Ford and Ferrari over the use of the F150 name?

Aston Martin GT3

Ford F150 Vs. Ferrari: The legal battle was short-lived, though heated on both ends of the spectrum.

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Abandoned Bugatti Veryon Discovered in Russia

While discovering ditched exotic sports cars is not unheard of, an abandoned Bugatti Veyron certainly is. It seems a Veyron was simply left and forgotten somewhere in Russia, leaving much speculation about how the mighty beast met with such a fate.

abandoned Bugatti VeyronRussia is filled with insane automotive tales, some involving brazen thefts and stunts, but an abandoned Bugatti Veyron? Ludacris! The photo above shows the grisly aftermath of the event. (Photo credit: Istvan Mera on Facebook).

The sticker on the Bugatti Veyron was reported to read “Autolehmann”, a very successful dealership in the area where the abandoned car was discovered. It is rumored that the Veyron was involved in an accident back in 2013, when it was rear-ended by an Aston Martin. But was it actually cheaper to just ditch the Veyron rather than repair it, and does the dealership actually have infinite amounts of money? The first issue that comes to mind would be insurance hassles and frustration, though it is not confirmed that it is the same vehicle.

Abandoned Bugatti VeryonOne thing is for certain–the one-off Bugatti Veyron L’or Blanc is not likely to ever meet with such a fate.

In the end, an iconic vehicle like the Bugatti Veyron should never be tossed out like garbage, insurance woes or not. Any true automotive enthusiast would treat her with the proper respect and restore her to her former glory!

Abandoned Bugatti Veryon

Recall the incident pictured above? The man faced criminal charges for intentionally driving his Bugatti Veryon into a pond in order to obtain insurance funds. Some passing teens caught the event on video, which ultimately led to the driver’s demise in the courtroom.

What do you think happened to lead to such an unbelievable scenario? Chime in below!

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Did You Know Pink Ferrari Cars Are Actually Not Allowed?

Ferrari is an impeccable brand with sometimes impossible standards, and that is why they have pretty much run the exotic sports car game for decades. With such a larger-than-life brand comes strict protocols–including the little-known code on pink Ferrari cars: They are not allowed.

Pink FerrariSo why has Ferrari taken such a stringent stance on such a delicate hue?

In the wake of Justin Bieber being permitted to purchase the coveted multi-million dollar LaFerrari, it could seem comical to some that Ferrari would forbid a simple color choice. The issue is with branding, and the Prancing Horse prefers to be synonymous with its signature red rather than be left blushing for the world to behold. Once an owner has taken possession of their vehicle, they are free to color it in any shade they choose—there is no contract forbidding future color changes. But when ordering a Ferrari, even using the most bespoke program, any request for a pink exterior will be denied, no matter how prominent the purchaser or how deep the pocket. Ferrari simply holds to their ethos and standards, and for those reasons is only willing to sell products that match them.  Ferrari of Australia CEO Herbert Appleroth explained: “We do reject the exterior color pink. You can of course paint your car pink after you’ve bought it, but you’ll never see a pink car from us because it’s not in line with our brand ethos and our standards.”

Ferrari rules

In the end, there will always be an entertaining arsenal of custom Ferrari cars both on the streets and online to enjoy, so there is no need to panic. With ample aftermarket automotive tuners and specialty companies out there, there will certainly be a few flashy pink Ferrari models created, and they will certainly be frowned upon by their mothership!

Pink FerrariThis Ferrari California is either legit or shopped. Opinions?

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Shanghai Auto Show Bans Models and Children

It seems that the rumors of sexy models being banned from the 2015 Shanghai Auto Show have proven to be true, though it does not seem to make much sense because children are also banned, so what could it hurt if PG13 is no longer necessary? The officials are on a new path to “Clean up” the show, and that means no scantily clad babes draping themselves around the vehicles. If you listen closely, you hear the collective sighs of disappointment.

Shanghai Auto Show Bans

Reports indicate that the Chinese government has put enough pressure on the event to prevent the sexy car models from doing their usual thing—which is adding spice to the show and assisting with drawing attention to certain vehicles while raising pulses. While the Chinese government is certainly known for their censorship style, banning children from the automotive show seems a bit drastic. They are citing security issues as the primary reason, but perhaps some are growing tired of tantrums and smudges on the vehicles showcased. Overall, they are attempting to engineer a more family-friendly environment, but only for families over the teen stages and only those dressed appropriately. It will be interesting to see how the new regulations go over with the thousands of Shanghai and Beijing auto shows, and if it will stick for the following years.

Shanghai Auto Show Bans

What do you think of the new Shanghai and Beijing auto show regulations? Should it be permitted to ban specific attire and children under a certain age? Chime in below with your opinions, as we are curious to find out what people are thinking on this matter!

Shanghai Auto Show Bans

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‘Furious 7’ Lykan Hypersport Skyscraper Action Could Work Because Science

Fans of the Fast and Furious franchise were treated to quite a few seemingly unbelievable stunts in ‘Furious 7’, including the Lykan Hypersport jumping from skyscrapers and landing in…other skyscrapers! But could the $3.4 million dollar hypercar actually pull that stunt off in real life? Science says perhaps!
The clip above details the Lykan Hypersport and offers a glimpse of the action:

Physics professor Lee Loveridge of Pierce College has mentioned that the death-defying skyscraper stunt in the film could possibly be the most plausible in terms of what is actually possible. By analyzing the actual measurements of the Etihad Towers, the space between them and then factoring in the power and momentum calculations for the car, it turns out that Dom and Brian could have actually managed the unbelievable stunt in reality.

Lykan Hypersport skyscraperThe Lykan Hypersport from W Motors is the first supercar from the UAE. It is an absolute beast, capable of demolishing in both the power and bank account arenas. You know that if the crew of ‘Fast & Furious’ is impressed by this car, it is truly something special–a cut above competitors. 

In reality, the crew used replica Lykan Hypersport cars for the CGI film stunts, so as not to utterly destroy the real deal. Would the scene with Brian running from the bus while hanging over a cliff and leaping onto the back of Leddy’s car actually be possible? Probably a negative. Did the crew drop real cars from the aircraft and parachute them to the ground? Yes, yes they did. Will someone now attempt to jump a supercar between buildings? We certainly hope not.

Lykan Hypersport skyscraperThe photo above shows the Lykan Hypersport looking all transformer like, a look it seems to pull off well.

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Robert De Niro to Portray Enzo Ferrari in ‘Ferrari’ Movie

Attention racing fans: There is a new film coming out titled simply ‘Ferrari’, and Robert De Niro shall portray Enzo Ferrari! The Ferrari movie is to shed more light on the life of Enzo Ferrari, offering up additional details on his fascinating existence and, of course, those dream machines.

Ferrari movie

For those ‘Furious 7’ fans wondering what automotive movie will emerge next, it seems that ‘Ferrari’ is already in the works and will offer a glimpse of the brand’s rich history.

News of the upcoming movie emerged in an Italian publication, II Messaggero, which sort of rhymes with De Niro–a cute coincidence I did not miss. To make matters a bit more Hollywood, it seems that Clint Eastwood may have expressed an interest in manning the director’s chair for the film. Robert De Niro has confirmed his role in the feature, stating that it will absorb his full focus when production begins.

Ferrari movie

The movie ‘Ferrari’ will give viewers a more intimate view of the brand’s founder, who was born in 1898. Enzo Ferrari worked at Alfa Romeo during his blossoming early career, and began the bold Ferrari badge following WWII in 1947. It will cover the exciting early races of Formula 1, where Ferrari held the privilege of being the only racing team to compete in every season since the beginning of the world championship in 1950.

FerrariOverall, Enzo Ferrari has been gone since 1988—but his endless legacy continues with each Ferrari car made and now pushes forward with another movie that will live on forever. It will be interesting to see which stars also end up on the cast list of ‘Ferrari’, and if any of them have previously been associated with automotive films or history. Who knows, perhaps every Ferrari purchased following will come with a copy!

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The Mystery: Why Make A Million-Dollar Car?

Have you ever wondered why a carmaker would venture to create a million-dollar car? Volkswagen loses an estimated $3-$6 million on the sale of every Bugatti Veyron, so it cannot be an easy task and does not seem to exactly lead to a profit. So why has almost every exotic carmaker out there created at least one 7-figure machine?

million-dollar carThe Koenigsegg One boasts the perfect power-to-weight ratio of 1.

The answer is not completely cut and dry, but it is because people will by the million-dollar-plus vehicles. While it does not seem like anyone in their right mind would willingly ‘lose’ money to cater to the buyers–it is important to understand why. There are over 3-dozen billionaires (yes, millionaires with a ‘B’) in the world. Manufactures must cater to their unique desires in terms of their automobile collections. While it is quite common for them all to have numerous Ferrari, Maserati, Rolls-Royce, Lamborghini cars and more– they require that bespoke centerpiece vehicle that no one else can have. That is where the million-dollar car offering comes into play. Creating these exquisite dream machines for billionaires leads to a solid and long-term relationship between the carmaker and the buyers, wherein they will buy more vehicles, evening out the loss impact over time. It also maintains quite a brand following, which is never a bad thing.

million-dollar carThe one-off Bugatti L’or Blanc is but one of the many special edition Veyrons.

Maintaining relationships with buyers is not the sole benefit of creating 7-figure cars, however. The machines also serve a much greater purpose: Proving to the masses that they have the fastest, most powerful and best looking creations in creation, a competition that will certainly never end. Company impressions are literally priceless, making all of the special edition cars, one-offs and custom ordered machines from Ferrari’s exclusive club very important endeavors, indeed! Overall, what better way to please a billionaire than to offer them a vehicle that absolutely no one else on earth will have passing them on the street?

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April Fool’s Day: BMW Is Doing It Right

BMW pulled a fast one on April Fool’s Day when it dared fans to dream big. The brand released an unbelievable ad in the New Zealand Herald, inviting people to swap their old car for a brand-spanking-new BMW 1 Series. According to the ad, the first person to arrive and meet the terms and conditions, would receive the car. While many disregarded it as too-good-to-be-true, Tianna Marsh learned it was no joke when she arrived at the dealership with her old Nissan Avenir and pulled away in a gleaming new $50,000 BMW!

BMW April Fools BMW shared the story on their official blog (Photos ©BMWblog).

The April Fool’s reverse prank by BMW was a hit. Over 145,000 copies of the ad circulated, generating much excitement and amusement in New Zealand, where BMW reins king of cars in terms of popularity. BMW Group of New Zealand’s managing director, Nina Englert, shared the following statement on the clever ad: “BMW is world-renowned as being the maker of the Ultimate Driving Machine, but also as the creator of many memorable April Fool’s Day pranks.”

BMW April Fools BMW pulled off a notable prank last April as well when it released details of the adorable BMW ZZZ Series, which it said was a child’s sleeping capsule designed to simulate a car ride to lull the littles to dreamland. The capsule was fictional, of course, but likely left some to dream of actually owning a ZZZ Series sleeper.

BMW April Fools (Photos ©BMWblog)

Englert continued: “BMW has been New Zealand’s most popular premium automotive brand for the past three years in a row, and today’s reverse joke is evidence that people are willing to throw caution to the wind in the quest for a new BMW – even on April 1. The ad was intentionally vague and definitely appeared too good to be true, but in this case we wanted to turn the tables and reward the first person who dared to dream big.” The BMW 1 Series given to Tianna boasts the specialty plate: ‘NOF00L’ and came with a generous 5-year warranty and 3 years of scheduled service. She will also be treated to a free BMW Driving Experience. Want to indulge in an experience of your own? Contact Imagine Lifestyles to reserve your spot at an Ultimate Driving Experience near you!

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The McLaren Sports Series Is Looking Fierce So Far

The McLaren Sports Series is set to emerge in April, 2015 and the company has been doing a fantastic job of teasing the masses. The new collection of exotic sports cars will be drenched in carbon, aerodynamic and capable both on the track and on the roadways.

McLaren Sports SeriesThe 2015 McLaren Sports Series will include the McLaren 570S coupe and others. Several video clips of the car have drizzled out, and while it looks a great deal like its predecessors, the alterations in materials used and powertrain revisions promise to deliver what the next generation requires to compete.

The McLaren 570S coupe at a glance:

  • The engine is a V8 (no further details on that until the official unveil at the 2015 New York International Auto Show in April).
  • Output is just as the name implies: 570PS, or 562 horses.
  • The Sports Series will share the DNA of the McLaren Super Series and Ultimate Series, with adjustments here and there, of course. The Sports Series will sit at the bottom of that tier in terms of power and performance.
  • The 570S follows the naming design of sibling 650S with a bit less output.

McLaren Sport SeriesThe McLaren 570 S revealed: Photo by McLaren

It is not clear exactly how many offerings McLaren will tout at the New York Auto Show this month, but it is safe to assume that it will provide a generous preview of what is coming out next. Expect the brand to offer up enough of a show to grab the attention of all major competitors and make everyone wish they had the extra cash sitting around to get behind the wheel. For those who do not, rent an exotic sports car from us anytime the urge strikes and save your bank account!

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Mercedes-Benz AMG GLE63: A Raging Beast

Never a brand to take the backseat approach–Mercedes-Benz is challenging others in the SUV arena with the rather robust AMG coupe. This luxury beast is pulsating with power and holds true to that distinctive brand curb appeal we all love so much. The Mercedes-Benz AMG GLE63 is being called a coupe, but has an interesting blend of an SUV and a coupe.

Mercedes-Benz AMG GLE63(Photo by Mercedes-Benz) Mercedes-Benz AMG GLE63

It is simply not sufficient to offer a premium vehicle on the market these days—it must also offer plenty in the performance arena. The idea of a performance SUV was not all that huge in the past, with brands like Land Rover pretty much dominating and handling that area. Now, more contenders are entering the arena with their fuel efficient, luxurious and performance-driven SUV offerings and things are fueled up for pure exhilaration for the foreseeable future.

The 2016 Mercedes-AMG GLE63 at a glance:

    • Power is produced via a 5.5-liter twin-turbocharged V8 engine pushing forth 577 horses
    • The vehicle is being billed as the perfect combination of a sports coupe and SUV—a perhaps unprecedented maneuver that certainly serves to add some distinction and garner attention
    • It can reach 60 miles per hour from not in just 4.3 seconds
    • This vessel is electronically limited to 155 miles per hour, perhaps to stave off the temptation and prevent dangerous driving

Overall, from the slightly larger signature Mercedes-Benz grill down to the impressive engine, the AMG GLE63 is a remarkable creature. It will be impossible to confuse her with any of her siblings, and that gorgeous AMG badging goes a long way toward communicating her powerful pedigree. The brand has been busy touting the new line at automotive shows and events around the globe, with the AMG GLE63 and AMG GLE63 S taking center stage in regards to interest levels.

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