What Direction Will Ferrari Take Without CEO of 23 Years?

The Ferrari brand will be taking on new roads now, and it will be moving forward without CEO Luca di Montezemolo. Montezemolo has been at the wheel of the Ferrari brand for an impressive 23 years. So which direction is the Prancing Horse headed and under what leadership?
The short clip above shows Ferrari CEO Luca di Montezemolo speaking of his retirement from the brand. It is just a little over a minute long, and appears to be at an event. Expect a full announcement from Ferrari when the act becomes official.

Montezemolo has served as the head of both Ferrari and it’s race team. He is now 67 years old and has confirmed his departure during a time when Ferrari is growing and changing. He seemed to be in good spirits about the changes and of the mentality that the future of Ferrari should be passed on to a new leader. This is all likely a part of the changes going on with parent company Fiat Chrysler Automobiles.

Will FCA CEO Sergio Marchionne become the next leader of Ferrari? He certainly seems to be the best guess to serve as successor. Montezemolo stated: “Ferrari will have an important role to play within the FCA Group in the upcoming flotation on Wall Street. This will open up a new and different phase which I feel should be spearheaded by the CEO of the group.”

ferrari ceo

Montezemolo joined Ferrari as Enzo Ferrari’s assistant back in the 1970s. He used to race Fiats and Lancias prior to taking on his coveted position at Ferrari. During his reign, he did remain dedicated to the Ferrari F1 program as well as many other areas of the company. He may be aging, but expect more great things from Montezemolo in the future. He has a specialty drink company, an interest in superyachts and I have a feeling he is not quite finished making things awesome!

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The Bugatti Chiron: Is This the Bugatti Veyron Replacement?

There is now a name to go along with all the rumors for the Bugatti Veyron replacement. Reports indicate that the next supercar from the brand could be the Bugatti Chiron and that she will be packing in the power department!

Bugatti Chiron

It gets better

Amid previous reports that the company will not increase the Bugatti Veyron’s 1,200 horses, the Chiron could house as many as 1,479. That would be thanks to a revision of the Veyron’s current quad-turbocharged 8.0-liter thirsty W16 engine. The extra power could even come from the addition of at least one, perhaps more, electric motors. Is Bugatti jumping on the alternative energy train? So long as the power keeps coming, I am fine with it.

Bugatti ChironThe potential Bugatti Chiron supercar at a glance:

  • It would be a letdown if the Bugatti Veyron successor failed to deliver as much excitement, so things seem to be on the right track.
  • The engine could be the tweaked version of the Veyron’s with electric motors factored in, as stated above.
  • To comply with newer emission standards, she could get a direct-injection combustion deal to replace the multi-point system in the Veyron.
  • Even more interesting is that there could be electric turbochargers replacing the traditional set.
  • Like her sibling, only 450 examples of the Chiron will be produced.
  • The Chiron is in the concepting phase, enduring extensive engineering tests for a hopeful 2016 reveal. If anyone happens to spy one of the 5 test mules out there, please share with us on our Facebook page!

Bugatti Chiron

Rumors are circulating that the Bugatti’s Veyron successor will receive the name “Chiron”. The name stems from the 1999 Bugatti 18/3 Chiron concept created by Fabrizio Giugiaro. It is thought to be a nod to Bugatti racing driver Louis Alexandre Chiron (1899-1979). 

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The Only Private Ferrari Enzo Prototype On Earth is For Sale

The unimaginable is happening: The only Ferrari Enzo prototype belonging to private collector is for sale. That is right, only one Enzo prototype has ever been sold to an individual, and they are now willing to come off of it for a likely staggering sum…or your soul or something. The nice lady is drenched in classic Ferrari red and looking hot.

Ferrari Enzo prototypeThe Ferrari Enzo prototype above is special because it is the only one ever sold to a private collector. How much will the lucky owner gain when he finally lets her go? 

Ferrari Enzo prototypeThis is the one and only privately owned Ferrari Enzo prototype. She is a compact little number sporting 1980’s style intakes. Any takers? 

The 2000 Ferrari Enzo prototype at a glance:

  • The price is, of course, not listed. This just means that if you must inquire, you cannot afford her.
  • It is a 2000 model and a one-off. It is the only mobile test car of the Enzo production line to ever leave Maranello.
  • This prototype possesses a V12 engine paired to a 6-gear transmission producing 670 Prancing Horses.
  • She is based on the fabulous Ferrari 348

Ferrari Enzo prototype

Rare and one-off Ferrari collector cars are in high demand and buyers are shelling out millions to own them. With the current record for a rare Ferrari selling at auction surpassing the $30 million mark, it would be little surprise if this Enzo prototype came close to that. In the end, it all depends on who wants it for their collection bad enough to battle the bank cards. One thing seems certain–this Ferrari is not likely to end up in Jay Leno’s Garage!

Ferrari Enzo prototypeThe only privately owned Ferrari Enzo prototype is going to change hands. 

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1922 Rolls-Royce Silver Ghost With an Interesting Criminal History

A 1922 Rolls-Royce Silver Ghost with an interesting criminal history changed hands for $83k at auction recently. The previous owner was a bit on the shady side, a criminal dubbed “Mr. Moneybags.

1922 Rolls-Royce Silver GhostThe 1922 Rolls-Royce Silver Ghost is pictured above. The car along with most of the other ill-gotten gains possessed by Mr. Moneybags will be sold in efforts to reimburse those he wronged. Flashy criminals typically get busted by drawing so much attention to themselves.

Mr. Moneybags is Michael Swann, who purchased the classic Rolls Royce after relieving the Otago District Health Board of $16.8 million dollars. Rather than flying under the radar with his stolen funds, Moneybags opted to show out with flashy cars, properties and a lavish lifestyle. Needless to say, it eventually raised red flags and Swann was arrested, leaving his goods and toys to be auctioned off in efforts for those he wronged to recover some of their losses. Swann was sentenced back in March of 2009, and his hidden assets leaked out in a stream.

1922 Rolls-Royce Silver GhostThe 1922 Rolls-Royce Silver Ghost went through Turners auction house where it fetched that handsome sum. Bidding began at $50k and rose in increments of $3k until a phone bidder eventually won the day and the car. The car was found in a container in Port Otago and police linked it to Swann. The magneto ignition system was missing and it was never registered in New Zealand. The car was labeled a project car, and clearly there were some takers.

Fun fact: The Rolls-Royce Silver Ghost model first rolled out way back in 1907. It was made between 1907 and 1925, with various upgrades and tweaks. The brand fondly refers to the Silver Ghost as a car of “Legendary smoothness”…unlike the Michael Jackson ditty–Swann was no “Smooth Criminal.”

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The 2016 Mazda MX-5 is Pint-Sized Perfect–for a Child

The 2016 Mazda MX-5 has arrived, and she is not fooling anyone. The next generation of the Mazda Miata is attempting to tout itself as badass tricky angled photography that makes it look different online–but it is still just a Miata. Before I continue my bashing, let me point out that this is my opinion and does not necessarily reflect that of the rest of the staff at Imagine Lifestyles Luxury Rentals.

The clip above from ‘Family Guy’ accurately demonstrates how many gearheads feel about the Mazda Miata. Dear Mazda, please stick to the RX7.

That said– why are they making such a fuss trying to re-brand a car that is essentially the same size with such a close resemblance and powertrain? Everyone knows Aston Martin is the best at that strategy. It has always been known as the MX-5 in Japan, but for some reason has always been called the Miata Stateside. It is now being badged the MX-5 for the U.S. Market–leading the masses to believe it is an entirely new animal and myself shaking my head.

2016 Mazda MX-5Behold…the 2016 Mazda MX-5.

2016 Mazda MX-5Now behold the MX-5 next to a regular-sized human. 

A normal sized human feels tucked into the car like a child forcing themselves into a box at playtime. Picture Jeremy Clarkson folded into a Miata…that is joy. Mazda is not exactly forthcoming about the powertrain of the MX-5–leaving people to guess in a desperate attempt to generate further publicity. I urge people to go and have a visit with the car in person, and leave your animated video reviews on our Facebook page! The funniest clip will win a prize from Imagine Lifestyles.

2016 Mazda MX-5So far, rumors say the following about the Mazda MX-5:

  • It could threaten the scales at around 2,250 pounds. The current version weighs in at 2,450 pounds. These depend on trim levels, of course, and what the driver had for lunch.
  • It is the fourth generation of the MX-5 line.
  • Power could stem from a diminutive 1.5-liter kicking out 128 horses…or a lawnmower. The predecessor produces 167 horses and giggles from pedestrians. If a Miata was hurling my way and I were on foot, I probably would just tip it over and go on about my life.

The official specs will be rolling out, and I likely won’t bother with covering them. If you happen to be a fan of the Miata…I’d recommend keeping that dirty little secret to yourself.

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Robot Butlers Enhancing Luxury Hotel Service Standards?

How would you like a staff of robot butlers to serve you during your next hotel stay? That is a possibility when you choose the Aloft Hotel in Cupertino! While Japan and China may have a few working robots, they pale in comparison to A.L.O. Botlr, the robot butler setting a new precedent in California!
Watch the one minute clip above showing A.L.O Botlr in action. He is quite the cutie and I want one for the house!

A.L.O. Botlr robot butler is the creation of Savioke, a California-based venture funded by Google. The project is spearheaded by Steve Cousins and with all of the cool Google technology and resources–the hospitality industry may never be the same. *Cue Jetsons clip..

robot butlerOn a serious note, A.L.O. is simply adorable with a penguin-style black tie befitting a butler and a cute little touch screen face. He looms to a height of three feet and tips the scale at around 100 pounds. He has been engineered to “walk” at the pace of an average human and can even interact with staff and guests via his 7-inch touch screen. Look out, Siri.

What A.L.O Botlr can do:

  • Using 4G and WiFi he can call elevators to give himself a lift.
  • Because he cannot knock on a guests door, he calls their phone upon arrival. Robot butlers could be more polite than their human counterparts.
  • A.L.O. prefers a positive Tweet to a tip at hashtag#meetbotlr.
  • He is always in a good mood and eager to serve.

This robot was launched in August, and if the success continues there could soon be a fleet of them with permanent positions in the hotel. Brian McGuinness of Starwood’s Specialty Select Brands stated: “A.L.O. has the work ethic of Wall-E, the humor of Rosie from “The Jetsons” and reminds me of my favorite childhood robot, R2-D2.” I must go now, I need to make a reservation at Aloft Hotel..

robot butlers

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Will the Next Rolls Royce Phantom Have More than a Facelift?

What appears to be the next generation of the Rolls Royce Phantom has been spied recently near a testing location in Germany. The nearby testing location belongs to BWM. The Rolls Royce Phantom underwent the knife for a facelift back in 2012, but that has been the main alteration in quite a stretch of time. The car spied testing appears to have a few noteworthy changes.

Rolls Royce PhantomIs this the 2018 Rolls Royce Phantom? Testing mules were spied near a BMW site in Germany. 

The Rolls Royce Phantom test mule testing within range to a BMW test site could mean a hybrid powertrain is being developed. The car had four exhaust pipes poking directly out the rear and two extra intakes up front. Some are guessing that the next generation of the Rolls Royce Phantom will be based on the BMW 7-Series, but with some serious tweaks.

Rolls Royce PhantomThe current Phantom model has been around for over a decade, with minimal alterations in both the styling and power arenas. The Rolls Royce Ghost and Phantom models are typical flagship models, they have a devoted following of buyers and collectors. These types of luxury grand touring vehicles never go out of style, but after a time they must make changes necessary to compete with other brands. This theory is especially important when technology is factored into play. With brands like BMW and Mercedes-Benz integrating every possible technology into their offerings, even brands like Bentley and Rolls Royce are realizing the need to follow suit.

Rolls Royce Phantom

Overall, the next Rolls Royce Phantom could pack an all-new powertrain and slightly revised appearance. With it being a popular chauffeured vehicle, we hope to see a seriously cool influx of technology into the nice lady, too!

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Bulletproof BMW Offering Can Withstand AK-47 Fire

BMW is a luxury brand that addresses the needs of its clients, even the most extreme ones like personal security. The latest bulletproof BMW offering has been unveiled recently in Moscow–where certain crimes are on the decline yet still require vigilance. The star of the show was undoubtedly the AK-47 proof version of the BMW X5 SUV. bulletproof BMWMore options for BMW armored and bulletproof vehicles emerge. They are nondescript and can resist fire from an AK-47!

The cool part of the bulletproof BMW options are that they appear no different from the standard versions, therefore they will not end up attracting unwanted attention while trying to deflect it. They are smooth, unassuming and luxurious transportation options for those who require them.

bulletproof BMWThe bulletproof BMW X5 at a glance:

  • As mentioned above, she looks identical to the standard X5 SUV.
  • Power is derived from an 8-cylinder turbocharged engine kicking out a healthy 450 horsepower to all four wheels. This means it is more than equipped to sustain a fast getaway on any type of roadway. It was cleverly designed to be quite capable off-road, much like a Land Rover. This would be ideal for a situation where another vehicle attempted to push it off of the road and disable it.
  • The passenger side is equipped with a special steel compartment. The glass has been reinforced to be shatterproof, even by an assault from an AK-47 firearm.
  • The AK-47 is the most popular assault weapon used worldwide by criminals.
  • The names are the BMW X5 Security and there is also an X5 Security Plus edition.

These special safety BMW SUVs obviously come at a much higher cost, as the time and materials used are not cheap. They are roughly four times more than their standard siblings, depending on package and options. Watch the clip on high security BMW vehicles above to learn more.

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The Peugeot Exalt Concept Mimics Sharkskin

Peugeot is back on the exotic car scene with its latest inspiration: The Peugeot Exalt concept. While this lady appears to be a long-legged BMW i8 blended with an Audi R8, she is a fierce peek at what the future of the marquee may hold. What is even more interesting is that you may want to pet her.

Peugeot Exalt conceptThe Peugeot Exalt concept at a glance:

  • The two-tone exterior is predominantly bare steel, tapering off in the rear to a material that some say feels like sharkskin. It is a special textured material and I want to pet it.
  • The overall theme of steel and grainy wood feels luxe-industrial, if that is even a thing. It certainly gets more hipster points than the Prius, because the exquisite looking wood lining the cabin is actually repurposed newspapers. If that is not enough to turn the granola types on, there is an electric scooter tucked under the boot floor. You know, for extremely fast James Bond-esque escapes during rush hour traffic.
  • Power is derived from a dainty 1.6-liter turbocharged 4-banger paired with an electric drive system. The end result are 340 healthy horses driving all four wheels.
  • The way the engineers approached the cockpit controls is fascinating. Because the human brain can easily memorize up to seven items, the dials are arranged into smaller group clusters. Drivers do not want to be bothered with thinking while driving, they are much too busy watching Netflix. That was sarcasm, they are all occupied propping up their inflatable passengers to merge into the commuter lanes.

Peugeot Exalt concept

The stylish cockpit is modern chic meets “I am a pilot”. 

Peugeot Exalt concept

Is that grainy wood really repurposed newspaper? If so, is it durable? So many questions.

Peugeot Exalt conceptWe will see more of the lovely Peugeot Exalt concept at the Paris Auto Show in October.

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New Lamborghini Fragrance: L1 Hits the High-End Scent Market

There is a new Lamborghini fragrance on the scene: It is called “L1” and it is the very first one by the brand. It is to be the first option in a collection of four Lamborghini scents. The fragrance is much more affordable than a $300k exotic sports car at approximately $475 dollars per bottle.

Lamborghini fragrance

Gorgeous first-ever bottles of Lamborghini fragrance are now available. The first of a collection of four, the L1 scent is a strong and lasting blend that comes with two free refills in it nifty automotive-inspired carrying case.

Lamborghini fragranceWhile some buyers will turn up their nose at paying nearly $500 dollars for a bottle of perfume, some will swoon at the sweet scent of automobile adoration. This first edition, the L1, commemorates the launch of the Lamborghini Huracan LP 610-4 and just 999 bottles will be made. It is unclear how many bottles of each of the 4 scents will be made, we will have to wait for each one to roll out like the Bugatti Legends Series.

Lamborghini fragranceThe Lamborghini Huracan is the replacement for the Gallardo. The Gallardo reigned supreme as the brand’s flagship for so long that something fresh with a signature scent is welcome.

The L1 scent is described as heady with a base of tobacco and white musk softened by a touch of ginger and lime. That certainly sounds as exotic as that new car scent! It was designed by the Intertrade Group of master perfumers and packs only the best of the best extracts to create a long lasting scent experience.

Lamborghini fragrance

To sweeten the deal The Lamborghini L1 fragrance comes in an Alcantara carrying case crafted in Italy that looks a bit like an automotive tool carrier. The carrier contains two refills of the pricey scent, essentially tripling the order. The 999 bottles will be offered at stores including Fortnum and Mason, and are likely to go just as fast as the Huracan itself.

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