Luxury News

Star Island is located in the Bahamas, and is announcing exciting plans for an eco friendly future-in the form of a luxury resort powered by trade winds, sun and currents.  But it gets more fabulous. 

Star Island is a 35-acre cay near the Bahamian island of Eleuthera.  Developers intend to transform this island of sand, coral rock, and trees into the world’s first carbon-neutral island resort.  This eco friendly luxury resort will define green, with no reliance on fossil fuels that add carbon dioxide to the atmosphere.

Just days before the Geneva Motor Show, Porsche let the cover slip from their 918 Spyder Hybrid concept.  Yes, just days before the show, which opened March 2nd, the luxury carmaker popped the lid off of this model.

As all red-blooded Ferrari fans know, the Ferrari Challenge has managed to creep up on us again and will be starting next weekend.  This is an exhilarating annual event that allows Ferrari owners to race their exotics against other owners-but did you know you can also enter the race in a Ferrari rental?  Awesome.  Even more awesome?  Imagine Lifestyles is offering a special Ferrari F430 Spider rental for the event.

In addition to the Gumball and the Arab Run, exotic and luxury car fans can now relish the Royal Drive.  This exotic racing event will feature up to 60 of the best exotic cars, including big boys Ferrari 458 Italia, Mercedes SLR 722S, Lamborghini LP670-4 SV, Gemballa Porsche Carrera GT Mirage lapping the Yas Marina Circuit. 

Luxury car mogul BMW has gone in a decidedly expressive direction with their latest rebranding strategy, targeting the emotion of joy.  Dubbed and “Joy is BMW” and “Uniquely BMW”, the new campaign is drastically different than its predecessors.  Let’s analyze it.

Far from the engine revving masculine dignity we are accustomed to, BMW has produced a Ralph Lauren-esque video featuring happy people of all ages driving their BMW’s in the sunshine, hair blowing in the breeze.  It is obvious their target market is expanding.

Luxury car legend Rolls-Royce has given us yet another exotic car to adore, the new 200EX.  Reviews for the 200EX have been impressive, and it is a beautiful car.

The name, 200EX, comes from the experimental prototypes that Rolls-Royce created during the pre-war era, though more modern.  The official unveiling of the Rolls 200EX will be next month at the Geneva Motor Show, and the official production variant is expected for the Frankfurt Motor Show later in the year.

Luxury car extraordinaire Jaguar is rumored to be releasing its revised version of the 2011 XKR this March at the Geneva Auto Show.  The new version boasts perks that are worth looking into further.

We are following-up on the highly anticipated Lamborghini Reventon Roadster, which made its debut recently at the Frankfurt Motor Show.  The first delivery in Singapore has been made, at the bargain price of $2.1 million dollars. 

We know you are thinking, “but it was supposed to cost only one million!”  Well folks, you can thank the strategic marketing geniuses at Lambo for that.

We winced when we discovered this exotic car crash catastrophe.  In two shocking moves, a 2008 Porsche Boxster was totaled. 

The first shocking move, a Florida woman decided that rather than service her Porsche Boxster at an appropriate facility, why not just drop it off at a local garage?  Its only routine maintenance, right? Great plan.  That is like stopping by your local marina to service your super yacht. 

Your eyes do not deceive you-Tesla Motors has announced intentions to kill off the Roadster in 2011…and then bring it back in 2013.  Yes, the luxury carmaker will cease production on the coveted car; take a brief hiatus, with intentions to revive it in 2013.

In papers filed to the Securities and Exchange Commision for its IPO, Tesla Motors had the following to say:

Each year, football season comes to an inevitable climax with the NFL Super Bowl Championship Game.  Suddenly, all of the regular football season events are dominated by an excitement and series of sexy commercials and even the Lingerie Bowl.

Aston Martin fans can relish the prospect of being among the first in the United States to drive the new Aston Martin Rapide. 

Yes, there is only one dealership in the U.S. where you can call and arrange an appointment to drive this exotic specimen. There is, after all, only one four-door luxury sports sedan that can be called an Aston Martin.

Recently we have been covering the Saab story, which was quite the saga with the ups-and-downs of a rollercoaster.  Just when all hope was lost, it seems Spyker has saved Saab. 

Spyker is a Dutch exotic car builder, and has likely saved Saab from certain death.  The deal cut involves Spyker paying  $74 million in cash and $326 million in preferred stock in the new Saab that will emerge from the ashes like the Phoenix.  The deal is set to officially close in mid-February, at which point GM can finally heave a sigh of much-deserved relief.

We at Imagine Lifestyles are pleased to announce the addition of our luxury yacht fleet, and subsequent yacht pages.  We are elated to be chartering all different types of luxury yachts, luxury fishing boats, party boats, speedboats and more. 

Oh Conan.  Childish sniveling seems to be Conan’s solution to salvaging his dignity.  Background for those of you who may be out of the loop:  NBC made a business decision to place Leno back to his original time slot, due to lagging ratings and complaints from NBC affiliates who claim Leno’s show provided a weak lead-in to their late night news broadcasts.  Drama ensued.